Who I Am

I’m a product designer who also builds. I use AI tools like Claude Code to go from design to working software, which means I can prototype, test, and ship without waiting on a dev team. NoelX is the best example. I designed the product, built the frontend and backend, integrated the AI pipeline, and deployed it. It’s live at noelx.co.

NoelX is the case for “can this person ship a full product end-to-end for a real market?” Keel is the case for “can this person read where the discipline is going and stake out a thesis before the category consolidates?” Two different questions. Both need answers.

How I Work

I usually start by figuring out what’s actually going wrong before I open Figma. Talking to stakeholders, looking at where users drop off, understanding what the business needs. Then I move fast. I like working closely with engineers and staying involved through shipping, not handing off a file and disappearing. The projects in my portfolio cover patient scheduling, fleet operations, trade promotion management, and AI-powered outreach systems. Different domains, but the common thread is complex workflows where small design decisions have real consequences.

Skills & Tools

Experience